Findability-defined by Peter Morville in 2005 as the ability of users to identify an appropriate website and navigate the pages of the web site to locate what the user is looking for. Basically, knowing what you want to find and then finding it. Simple enough of a concept but putting this concept into use is a bit trickier.
Search engine optimization (SEO) works to position a web site at the top of search results in a search engine request, and being positioned as high in the search engine results is the goal of SEO.
The higher a web site is listed in the search results the higher the probability a user will go to the site. Going back to the definition of findability, a web site has to anticipate the words and phrases a user will use to search and then incorporate these words/phrases into the web site (search engine optimization), simply said SEO enhances findability. This works only is the user knows what they are looking for on the internet.
How does a web designer, developer or writer determine what does or does not enhance findability? This involves several interrelated things. The site has to be designed to be useful, usable, accessible, and credible. All these add to the findability of a site. And findability is not static, because users are not static. This means that a web site must not remain static. This means that the developers and designers have to continue to monitor the web site through testing any proposed changes to see if the changes increase or decrease the findability.
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